To celebrate KFC 50th Anniversary, we asked the online community what they would do for the chance to win #50YearsOfKFC.

KFC fans competing to win themselves 50 years of KFC submitted their ideas through Twitter and Facebook, and the best entries were rewarded with a personalised video as well as a free meal. This content was also used on DOOH screens nationally.

Youtube influencer KSI kicked off the campaign with a video. Content was created to keep the community engaged, and at the end of the campaign the 4 winners were selected to carry-out their suggestions of what they would do for 50 years of KFC.

Results

  • 23k+ fan entries
  • 20M+ people reached
  • Organic Twitter trend during the first 24h
  • 17k+ new Facebook Fans
  • 7k+ new Twitter Followers

Client
KFC

Agency
BBH London

Role
Digital Designer

Link
Winner’s Film

Television






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