In December 2014 KFC launched #KFCSharesies as it offered the online community, and their mates the opportunity to compete and win some amazing prizes.

KFC fans submitted their ideas in response to a set of simple Twitter challenges. Entries were rewarded with personalised static and video content, which were used across Twitter, Facebook, Youtube and DOOH screens nationally.

Prizes included a trip to New York, front row tickets for London Fashion Week, a chance to see the Northern Lights in Iceland, a FIFA play-off with KSI and much more!


Results

  • 16M+ Facebook reach
  • 19M+ Twitter impressions
  • 4M+ #KFCSharesies potential impressions
  • 68k+ visits to microsite
  • 4k+ #KFCSharesies mentions
  • 158k+ Twitter engagements
  • 13k+ Facebook likes, comments & shares
  • 4k+ YouTube views

Client
KFC

Agency
BBH London

Role
Digital Designer

Link
Wrap Up Film

Television

Wrap Up Film






Recent Portfolios