I was briefed for the creative development and origination for the Nike Kiss My Airs DOOH screens for Western Europe. My master creative was then adapted for multiple athletes and screen sizes.
I reacted to the brief by utilising motion techniques to reflect and instil the brand, Kiss My Airs, VaporMax and the respective athletes. These included constant movement, camera shake and glitch effects to evoke a powerful force and dynamic action-packed attitude.
OOH & OLM
I also worked across the whole campaign in a transcreation capacity, for the print takeovers of Old Street, Camden, Alexanderplatz, the Autobahn, digital banners and HPTOs.
In addition was briefed for the creative development and origination of the Facebook Canvas for the campaign, however this was cancelled as the VaporMax sold out.
WE DOOH Adapts