On the back of our hugely successful social campaign for EuroMillions in June we reached for the stars again to promote the EuroMillions Jackpot Event in September, which carried an astronomical £124m prize pot. We gave away £1k an hour on Facebook to fans that correctly found and identified the luxury objects floating around the farthest reaches of the galaxy in our 360 interactive videos. Caviar, bath robes, tiaras – it’s scary what multi-millionaire space tourists lose when they attempt a space walk…
We created ten 360° videos for Facebook, launching one an hour the day before the EuroMillions Jackpot draw. Each video hid a suitably bling EuroMillions space tourism item. Users had to pan around the galactic scene and identify the object, then comment below the video to be eligible to win £1,000.
A teaser video announced the upcoming competition, with the information displayed on a bespoke wrist device.
The ten winners’ names were inserted into mission patches on Astronaut’s space suits and announced in a video across social the following morning.